“In the picture of Joaquin Phoenix and Rooney Mara, on Oscar night after he just won the best actor Oscar. The story in that picture to me is it’s a love story. You’ve got two people that clearly adore each other, who despite their great fame, are really quite down to earth, and at their happiest in each other’s company. You’ve got this sort of, I know there’s a, lovely cuteness to Rooney’s Converse trainers. You know, she’s taken off her high heels and she’s got a ball gown on them still, but she’s wearing Converse and they’re just jumping into these vegan burgers. There’s a lightness to the picture and an authenticity to the picture, which has, you know, mixed with a newsworthiness. You know, I thought I released that photo, you know, within 10 minutes of taking it, which was probably two hours after he won his Oscar. So there was an added element of a newsworthiness to that picture that made it super successful, because it went so viral and it got seen well certainly on social media by far the most popular photo I’ve ever taken in my career. And certainly for me, a big achievement for me in a picture is when lots of people see it. Yeah. That’s why we do what we do.”